Many organizations make many mistakes when running a business because of their pricing techniques. In my opinion, Chick-fil-a is a prime example of how businesses should handle these type of situations. For example, they are one of the more expensive fast food chains but they always have plenty of customers each time I visit. This is because they have found something that customers value more than a "dollar menu".  Chick-fil-a has invested in training their employees to provide great customer service. Each time a customer shows gratitude for the service they are given, an employee quickly responds with "my pleasure". This makes the customers feel appreciated and taken care of and even though they may pay a little more for a chicken sandwich they are happy to spend the money and invest in the business.
If businesses will focus more on attracting and keeping customers by making them feel like they are really appreciated and valued, customers will enjoy their experience and want to keep returning. But if a business neglects this aspect and instead focuses on lower prices then they will lose customers when the business is forced to raise prices.