One key point that is most needed when starting a business is marketing and exposing the business. However, marketing can be expensive and a new business may not be able to afford this needed exposure. So how does a business need to overcome this problem? Here is a link giving tips on how to cheaply yet effectively market a new business or product. I found these tips to be helpful and creative and I plan on putting some of these to use when I start my personal business.    http://www.entrepreneur.com/article/230984